To promote the 2004 global-warming film "The Day After Tomorrow," indian ad agency Contract created this dramatic outdoor billboard which is submerged underwater.

The title and release date of the film was just visible above the water, adding to the effect is what looks like an empire state building in the background. The idea of this billboard was to mimic the film's story of Manhattan being submerged under water.

This provoking street campaign for the Australian Childhood Foundation can be seen right now in Melbourne. For their ongoing campaign "Stop Child Abuse Now", they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, %u201CNeglected Children are made to feel invisible.%u201D

This creative Axe ad was placed next to an exit sign.

What better way to make people wonder how prepared they are for an emergency situation? Just imagine: you are walking along, look down before walking a few flights of stairs, and at the bottom is what appears to be an injured person. What do you first? How would you help?

Red Cross created this very cool guerrilla advertising campaign to raise awareness of various key issues around the world.

To celebrate the launch of Spiderman an advertising campaign placed a cubicle near the ceiling inside men's toilets. Who would use that cubicle? Well... Spiderman, of course.

In 2004, a ghostly car was parked on London's Belvedere Road %u2014 a full-sized Volkswagen Polo Twist, rendered in ice. Sculptors had spent 350 hours chiseling a nine-ton block of frozen water to create the VW. Conceived by the DDB London ad agency, the ice car melted away in just 12 hours, but it generated four weeks' worth of press in Britain, and invaluable buzz among Londoners.

Tangled phone lines are a common sight on the streets of Bangkok, so Procter & Gamble decided to take advantage of how they resembled long strands of tangled hair. To promote P&G's line of Rejoice conditioners, a large green comb was placed on the telephone lines, reading: "Tangles? Switch to Rejoice Conditioners."

A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Wordings around the cup reads "Hey, City That Never Sleeps. Wake up. --from Folgers".

This is a clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The bank wanted to raise awareness of the dangers of global warming, so the ad guys glued an aerial photo of a city's skyscrapers to the base of a swimming pool.

Watch Around Water is a campaign designed to educate the public about what adequate supervision is, and encourage parents/guardians to take on the responsibility for adequately supervising their children while visiting public aquatic facilities.

A billboard for Zwilling J.A. Henckels, famous knife-makers

Juice Salon: Hairstyles